VaporPapers
THE BACK ROOM//
To change the dreadful perception of tobacco you have to demonstrate a clear change in the way you deliver tobacco.
Today the price per puff forces smokers to finish the entire product to get full value for the high product cost.
So it becomes logical to conclude that anyone who uses tobacco is addicted to tobacco.
The key to the tobacco makeover is VAPOR which tells the world that enjoying a small amount of tobacco from time to time is ok...
"Small Portions of Wonderfully Tasting Tobacco That Are Enjoyed as an Occasional Social Activity…"
Any popularity of tobacco enjoyment has been destroyed by the negative health effects perceived by the way tobacco is packaged in alleged addictive size portions. The FDA is so confidant in its ability to prove that tobacco is now sold in portions to accommodate tobacco addiction, they are looking to add very strong photo warning labels on cigarettes in the near future.
Because nobody markets tobacco to be enjoyed a few puffs at a time, recreationally like a cup of coffee in the morning, occasional tobacco use for the flavor, the aroma, the soothing comfort that well blended tobacco offers has not been part of the tobacco dialogue for a long time.
The new generation of consumers is the generation of personal identification and customization that is not drawn to repeated addictions but more fluid creativeness. Products that offer fast personalization are what are thriving with the perfect example being Starbucks.
VAPOR lets the individual instantly create their own unique smoke, a signature brand they can call their own. The way Starbucks has turned the coffee bean into the base delivery system for 100’s of kinds of flavors; VAPOR turns tobacco into the base of creativity for a new generation of personal tobacconists.
The consumer today is media generator with everything from Twitter to Facebook to blogging at their disposal to express their individuality. A VAPOR motto could be: “Be Your Own Brand” which ties into this social networking power better then any other tobacco product.
VAPOR is the Ultimate Tobacco Makeover for this generation...and all that follow.